Grofers Market

BRAND STRATEGY / CREATIVE DESIGN / RETAIL COMMUNICATION

Grofers is amongst the primary players in the online-grocery space. We were strategically engaged with the brand to launch and execute an aggressive roll-out of their offline stores across major states in India, a market-first move by any digital brand in the grocery space.

We partnered with Grofers to design and develop exhaustive retail brand communication for over 500 stores spread across all major states in India, from Rajasthan to Hyderabad, Punjab to Chennai with a localized flavor for each of the diverse cultures where we launched & opened our store.