Cognito Abacus

BRAND IDENTITY / UI & UX DESIGN / FILMS & PHOTOGRAPHY / STRATEGY

From giving birth to the primary brand identity, the complete visual design, and communication roll-out across media lines; we strategically transformed a legacy learning & education business into a digital first brand reflected to be uniquely different through sharp creative communication establishing Cognito Abacus as a brand with a heart, crafting young minds into even smarter ones.

We made kids to become our true reflection as a mindful brand for a child’s holistic evolution; engaging real non-actor kids in a unique photoshoot to showcase the many possibilities future holds for them if they experience holistic evolution of their minds during the early years of their life.

We lead the transformation of the learning program from legacy tools into an advanced digital platform with uniquely designed website, especially curated mobile applications for parents, teachers & the child; making learning at Cognito Abacus truly engaging & super convenient experience.